Online Marketing - Articles Archive
from January 27, 2010 to December 9, 2009

Social television is an emerging new media term used to refer to a new form of television technology that supports and integrates social interaction, recommendations, ratings, reviews and interactive participation among viewers via text chat, audio or even video-conferencing. While the social element of TV is not ... read more

What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain. In a world submerged by a flood of information, content curators may provide ... read more

Knowing how to make your website faster will soon become a core requirement for any serious web publisher. As a matter of fact, as I have mentioned in Part 1 of this guide, Google will soon start using the speed response of your web site together ... read more

As every year, Nora Ganim Barnes and Eric Mattson have released their groundbreaking research into the adoption of social media within the Inc. 500, the elite group of the fastest-growing companies within the United States. This is one of the first studies of corporate social media ... read more

How can you make your website faster? Are there specific speed-up steps one must take to decrease the time it takes to load anyone of your web site pages? If you haven't heard the news yet, even Matt Cutts, Google search engine evangelist, has already made ... read more

If you are interested in finding out what I think 2010 and beyond have in store for you, when it comes to new media, communication, marketing, learning, collaboration and new technologies, you have landed in the right place. This is Part 2 of MasterNewMedia yearly report ... read more

Every end of the year I stop to write down my thoughts about what's coming up next, when it comes to communication, collaboration, learning, marketing, media and technology, as this is the busy and fast-changing crossroad where I hang out most frequently. This time it has ... read more

Video marketing is increasingly considered by online marketers and web publishers one of the most powerful and effective marketing approaches. But how do you actually go about creating video clips that can boost your visibility, marketing and conversions? If you look back at 2009, last year was ... read more

What is the future of news and of newspapers? Will 2010 let journalists and traditional news publishers see a way out from the economically difficult situation they got themselves in? Will Murdoch be proven right? Find out in this MasterNewMedia guide. As 2009 is just behind our ... read more

If you are looking for the top internet 2010 predictions, anticipations and trends from the top bloggers, the tech thought leaders and the top new media sites out there, you have landed in the right place. In part 2 of this MasterNewMedia guide to the top ... read more

Whether online content should be free or paid has been one of the biggest debates in this 2009 that is coming to an end. Should publishers and marketers embrace the freemium business model and let content go out for free or should they charge their audience ... read more

Online marketing is increasingly a critical element of anyone's communication strategy, as quality content, uniqueness and social media presence do not seem enough to guarantee a successful and sustainable online presence for anyone interested in it. Unless you understand also how to effectively leverage your different communication ... read more

When it comes to social media marketing, there are a million voices, opinion and tips to follow, but from where do you start? Many of those who have jumped right into the social media frenzy by becoming extremely active on Facebook, Twitter, YouTube and other ... read more

What is social TV? Why is everybody so excited about social media embracing online television? Is TV finally stepping out of the traditional broadcasting model to become more engaging? Social television is a general term for technology that supports communication and interaction in the context of ... read more