Online Marketing - Articles Archive
from June 14, 2005 to February 3, 2005

Though I am and have been a strong supporter of the adoption of RSS as an effective, user-centered, content delivery and distribution mechanism, I must be frank enough to show some of my concerns as well for this great technology. Photo credit: Kristen Handfield I am not drawing ... read more

Writing truly effective content titles for the Web is a difficult and challenging skill. Photo credit: Maslov Yuri Few are good at this, and the ones that have learned what it takes to do this job right, keep most of their tactics for themselves. Writing great titles and ... read more

If you want to show your computer screen, a presentation or a set of documents to someone connected to the Internet who lives across the ocean, you need to use a "screen sharing" software or online service. Photo credit: Jorge Del Toro While most popular web conferencing systems ... read more

Though I had been hearing a lot about a US-based free online classified service called Craigslist but it wasn't until a few weeks ago that I started to realize the effective power and usefulness of this service also for many people outside the US. Craigslist has been ... read more

Two new, very cost-effective, real-time collaboration tools open up new ways to share and present Microsoft Office documents on the Web. The first, Instacoll, fully integrates with your Office tools and provides an easy and immediate approach to PowerPoint share presentations, Excel spreadsheets, Word documents, without needing ... read more

In March 2005, Google registered the trademark 'TrustRank' with the U.S. Patent and Trademark Office (USPTO). What might this tell us about Google's forthcoming initiatives and how might this trademark's application, and its potential functionality, fit alongside the existing Google 'PageRank' feature? Photo credit: Diego Sapriza PageRank (PR) ... read more

I have been paying close attention to Mercora, the new private personal radio network in which anyone can be a radio station for over a couple of months now, and nonetheless the many improvements that still need to be made to make this a killer app, ... read more

Becoming a reference source of information, once an impossible task for an individual, is now within the reach of anyone. With enough wit, perseverance and communication skills anyone can use the Internet as the key vehicle to realize this ambitious challenge. Photo credit: Alana Smith By using ... read more

In a few hours I will be the presenter of a live event hosted by an interesting community of people: Talking Communities. Though I have hardly had the opportunity to yet seriously engage with them, I have long followed some of their interesting initiatives, technology ... read more

I have finally released online the newest edition of the RSS NewsMaster Toolkit. This is a 60-plus pages mini-guide providing full guidance to the production process required to create automatically aggregated vertical news feeds, and topic-specific information sites by leveraging the power of RSS. This new third edition ... read more

I just finished listening to Rok Hrastnik's highly recommended interview with Robin about The RSS NewsMaster's Toolkit. The third edition of Robin's e-book is expected to be released within a week from now and describes the exact steps that you need to follow if you want ... read more

An Italian edition of Robin Good's MasterNewMedia goes live today on the Web, after lots of preparation, work and passionate contributions made by the two brave Italian editors behind it: Alessandro Banchelli and Chiara Monetti. The Italian edition will showcase a daily version of all of ... read more

Personal Media Aggregators are the road to create instant-vertical-communities by way of becoming fulcrum points around which news, commentary, discussion, and networking opportunities around a very specific topic, brand, celebrity or writer can become a cohesive aggregating force. Photo credit: Sorin Brinzei Somewhere at the crossroad between ... read more

A benefit of being a member of Robin Good's virtual team is that I get an insider's preview peek into his mini-guides, for example into the third edition of the Newsmaster's Toolkit that will be released in the first week of March. One of the services ... read more

X-events, physical events that leverage the potential of new media communication technologies to extend their communication potential over time, remain one of the hottest topics relevant to conferencing and collaboration providers. Photo credit: Nelson Syozi The convergence of RSS, wikis, blogs, podcasts, discussion forums, newsletters and mailing lists ... read more

If you ever wanted to attend a concert, but for some reason were unable to go and see it live, then watching it live through your Web browser, from wherever you happen to be, must be a good second-best. Being able to pay for the experience via ... read more

Google AdSense provides powerful tracking and previewing tools to monitor and optimize the relevancy and targeting of the text-based ads on your Web pages. Click the image to enlarge it By taking a dive into the AdSense account control panel I discovered two features that I was not ... read more

When Robin Good unveiled his plans to dismiss banner ads from his sites, I was very curious—if not concerned—what sources of income would replace them. It's no secret that, although exciting and fun, maintaining a publishing network such as Robin's is a rather costly endeavour. ... read more

It is now possible to submit your RSS news feed to what is set to become one of the major RSS search engines out there: the all new, freshly launched MSN Search. Photo credit: Davide Guglielmo The opportunity, which as I had reported before through my RSSTop55 was ... read more

Determining the right keywords is a critical step for anyone wanting to strategically increase reach and visibility of web pages inside SERPs (search engines page results). Since for many popular search queries there exist a large number of sites on the Internet (having content related to ... read more