Online Marketing - Articles Archive
from February 26, 2006 to December 16, 2005


Here is a new basket full of delicacies for our weekend Sharewood Picnic. New media resources and tools gathered during the past 10-15 days await your testing and validation before everyone else hears about them. Here are in fact what I consider the most interesting new ... read more

Robin Good - February 26, 2006
 
Good content is like water, or a great view: you build business around it, not on it. More and more, online content and media publishers are understanding that giving extra reach, a rich end user experience, mindshare and freedom of access to good, quality content creates much ... read more

Robin Good - February 24, 2006
 

The New York Times reports on a video clip of a comedy sketch from NBC's "Saturday Night Live" television show that fans began to circulate on the web to millions of downloaders. NBC initially made a legal copy of "Lazy Sunday" available for free via its ... read more

John Blossom - Shore - February 23, 2006
 

Here is a new basket full of delicacies for our weekend Sharewood Picnic. New media resources and tools gathered during the past 10-15 days await your testing and validation before everyone else hears about them. Here are in fact what I consider the most interesting new ... read more

Robin Good - February 19, 2006
 

I am having a bit of a ramble around the demise of mass media, why it happened in the first place and how our digital world is impacting on what we consume and how. So I came across an interesting book by Lizabeth Cohen - ... read more

Alan Moore - February 17, 2006
 

A lot of web applications exist to help people find products and services to solve various needs. In this I include all e-commerce sites, all sites that basically market stuff, consumer review sites, yellow pages and other directories. Where they fail is that none of them ... read more

Ben Hunt - Web Design from Scratch - February 14, 2006
 

A website is more than a container for written articles, news, photos and graphics. Webmasters, authors and small online publishers must also integrate "special" and "uniquely valuable" quality themed-content into it. A so-called "sticky" website is one that attracts individuals and encourages them to return. "Sticky ... read more

Sharon Housley - Feed for All - February 11, 2006
 

Thirty years ago news anchorman, Walter Cronkite, would finish up his hourly news broadcast to the nation of America by saying, ‘and that’s the way it is.” Kronkite was the daily voice of gospel news truth, and America was duly grateful. How very different it is ... read more

Alan Moore - SMLXL - February 2, 2006
 

Sharewood Picnic is my weekly collection of new media resources and tools. In it you find the best new media tools and picks I run into every week during my daily research and explorations into the future of independent media publishing. This week as before I ... read more

Robin Good - January 29, 2006
 

The Blogosphere allows people to search for answers, to challenge and to build on established theories. It gives a person a voice in the global conversation, which is unrestrained by national borders, although some governments do tightly control the use of the Internet. The Blogosphere can ... read more

James Torio - James Torio - January 28, 2006
 

While there's quite a bit of excitement about Google's new video search and ecommerce service it's also taken considerable flak being generated by those claiming to be in the know about what video on the Web should be. Many of these suggestions call for slickness and ... read more

John Blossom - Shore - January 26, 2006
 

Sharewood Picnic is my weekly opportunity to share the nest new media picks I have discovered in this last week. These are tools and services that have been either just announced or that I have been able to discover only now. I personally recommend each and ... read more

Robin Good - January 22, 2006
 

Learning music changes music. Learning about wine changes wine. Learning about Buddhism changes Buddhism. And learning Excel changes Excel. If we want passionate users, we might not have to change our products - we have to change how our users experience them. And that change does ... read more

Kathy Sierra - Passionate - January 14, 2006
 

If you are a web developer, an interface designer, or a webmaster with a strong interest for CSS and web design issues, you must pay a regular visit to Vitaly Friedman' site, who writes, collects and selects the very best resources and tools on these topics. Vitaly ... read more

Vitaly Friedman - Vitaly Friedman Blog - January 12, 2006
 

The Sharewood Picnic is my weekly public service to deliver you the latest new media resources, software and websites that can help you become a more effective independent publisher without having to rely on expensive corporate tools. In this picnic collection there is something for everyone, ... read more

 

It's the start of a new year in many parts of the world, but my discoveries, techno-gems, and new media picks never stop coming. Here is once again, the mini-crop of great services, tools and technologies I have run into in the past seven days and for ... read more

Robin Good - January 1, 2006
 

2005 is almost over, but looking ahead remains my passion. Here are a few more anticipations and predictions that should be added to my original Web Predictions for 2006 which I wrote over a week ago. Here are ten more disruptive and powerful changes that from my ... read more

Robin Good - December 31, 2005
 

Until the Yahoo Publisher Network and the Chitika Mini-Malls did enter the contextual advertising market this year, Google AdSense was the only supplier of text-based ads dynamically matching the content of any content they were placed next to. As many of you already well know, such text-based ... read more

Robin Good - December 22, 2005
 

Yes, 2006 will be the year of online video. This is what I wrote not more than a week ago here, while attempting to bring in to focus my first set of predictions on the upcoming web and new media future. Video will indeed be a disruptive ... read more

Robin Good - December 21, 2005
 
"According to a new study, consumers using RSS readers are more likely to click on an ad presented as a stand-alone post than on ads within posts, at 7.99 percent versus 0.85 percent, Mediapost reports. The study, conducted by Pheedo, shows that one ad for every ... read more

Robin Good - December 16, 2005
 

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