Online Marketing - Articles Archive
from July 25, 2007 to May 8, 2007

Professional blogging is a huge growth area, and there are few people who wouldn't relish ditching the nine-to-five for a life writing about the things they love best. That's exactly what I did one year ago, when I joined Robin Good's Media Network. I haven't looked ... read more

Professional networking is part and parcel of the independent publisher's day-to-day work. If you ever want to go beyond regurgitating other people's news, sooner or later you will rely on your network of friends and contacts. But what if simply knowing the right person at the ... read more

The economics of startups are really changing, and if you are still thinking "oh my god, how am I going to find the money and capital I need to carry out this great new web project I have in mind", you may be getting out of ... read more

The Future of Media Report for 2007 just went a live a second ago in PDF format, a little less than a week away from the Silicon Valley and Sydney based Future of Media Summit. This article provides an overview of the key concepts, issues and ... read more

To upload your video clips to multiple video sharing sites has been the ultimate dream of many independent online publishers, as the exposure and visibility provided by posting unique, quality clips is among the most effective new ways to draw traffic up for most any a ... read more

Online Video Advertising is rapidly evolving, with a number of services stepping up to the challenge. But until now the approach has largely been based on a cost-per-mille (CPM) payment model. However, a new contender looks set to buck the trend. LiveRail is a brand new ... read more

Internet video production done well draws on an entirely different set of skills and strategies to the traditional mass media process. Carving out a presence for your video channel or vlog takes a good understanding of web 2.0 tactics. Mobuzz.tv has risen to great success using ... read more

If you want to significantly improve the accessibility of your content while providing an easy way for your readers to scan your information rapidly, you probably need to stop and rethink about your approach to formatting text-based content online. Making your content scannable is one of the ... read more

Online business networking is an increasingly important way for investors, startups and expert advisers to meet up and make connections. A new service takes this a step further, giving you the tools to create your own focused micro-communities and make ideas become realities. The recent success of ... read more

Internet TV is transforming from a medium of grainy, amateur video and into one more closely mirroring the full-screen television experience, at least from the technical and usability aspects: easy to turn on, pre-set channels playing at all times, full screen experience. One contender, stepping up ... read more

Are you willing to increase the popularity of your blog though you have already tried all of the conventional methods? Then you might be interested in knowing more about a service called MyBlogLog and how you can leverage it to drive traffic to your blog. Here, on ... read more

User-generated content is one of the cornerstones of Web 2.0, evident everywhere you look, from social bookmarking to video sharing, from Wikipedia to MySpace. And now user-generated content (UGC) is also transforming the way we do marketing. Here's how: User generated marketing is creating quite a buzz, ... read more

If you're looking for a high quality Internet TV service with full-screen playback, a host of premium content, and social networking tools built right into the interface, Joost is just what you've been waiting for. Brought to you by the people behind the hugely successful Skype and ... read more

Online marketing tools are a dime a dozen, but the most effective among them build links not out of persuasion, but rather the passion of your potential customers. Social media marketing is changing the rules of the game - here's how you can get involved. The first ... read more

Skype defines Skypecasts as: “large, hosted conference calls on Skype with groups of up to 100 people participating from anywhere in the world.” And this is indeed what Skypecasts are: mega audio conferences with one important characteristic… all the costs are on Skype. Skypecasts launched last ... read more

Engaging with your blog readers will transform one-off site visitors into valuable regulars, and evangelists for your cause. By adding instant messaging chat to your posts you can transform the usual, static comments section of your blog into a far more dynamic, personalized experience. Meebo Rooms ... read more

If you're looking for a free, totally web-based solution for conference calls, live and asynchronous voice messaging, group-authored podcasts and easily embeddable voice-powered discussion forums, I have something that is really going to interest you today. Okay, a lot of us have used Skype to talk to ... read more

Bringing the latest video news releases to your readers can really liven up any article or blog post. Wouldn't it be great if you could seek out the latest news clips from a range of categories, and then get paid for syndicating them on your website? ... read more

Ten ways to leverage the power of Twitter for your blog. Research, promote and monetize your online writing by learning how to best use the power of Twitter. As a blogger there are all kinds of tools that you can use to research, promote and monetize ... read more

The question of how to make money blogging is a perennial favorite, and with dedication, hard work and a well-chosen niche-topic it is definitely possible. But for many people looking to get started, negotiating the issues of building traffic, SEO, blogging platforms and monetization options can ... read more