Online Marketing - Articles Archive
from December 22, 2007 to November 16, 2007

A lot has been written and speculated about Google Knol during this past week, but besides the big hoopla and excitement for the new Google announcement, few have stopped to reflect upon the consequences, opportunities and issues that may arise from the introduction of this new ... read more

Social media marketing and what it entails in terms of proactive tasks and activities you need to add to your existing independent publisher workflow is the focus of this video interview with SEO expert Massimo Burgio. As I recounted yesterday, I have met this great, outgoing and ... read more

Social media marketing online is the new critical factor to deal with when wanting to increase traffic, visibility, and even more your overall authority and reputation on the Web. SEO expert Massimo Burgio, explains in simple, easy to understand language some of the key aspects of ... read more

Social Media Marketing can be a great way to boost awareness of your brand, business or website and the good news is that it won't cost you a thing. Here's how to get started: Traditional marketing has typically taken an "interruptive" hard-sell approach to getting your attention. ... read more

Interested in learning about the newest web presentation, visual communication and online collaboration tools? Robin Good' Sharewood Picnic is back again, bringing you the best and most interesting tools you probably haven't heard about every single week. After a few months of rest, here it comes again ... read more

If real time reporting on the Internet, via a blog or news site is what interests you, a new live reporting publishing platform makes the live blogging dream a reality. Thanks to CoverItLive it is finally possible to do live blogging in the most literal sense ... read more

What's better: link to old posts or write more of the new ones? Update the old and good posts or write altogether new ones? How about linking to little known people and resources: is that good or bad blogging? Joshua Porter, a highly respected user experience ... read more

Just out of Adobe Labs is a new free collaboration tool: Brio. Adobe Brio is a new free screen-sharing solution for up to three people which integrates text chat, whiteboarding, annotation, video, VoIP / teleconferencing, file-sharing and note-taking. Brio is fully based on the well-established and ... read more

In January of this year while attending the first Romecamp I was approached by a tall gentleman. He showed me a bunch of fancy looking issues of a new magazine called 7thfloor. As I later discovered, 7thfloor is a beautifully designed print magazine distributed free to ... read more

OpenSocial is a set of common APIs for building social applications across many websites which in the end makes it very easy for a large number of individuals to start developing their own social web applications. Three characterizing traits make OpenSocial such a very compelling proposition for ... read more

Creating web applications that work, are well accepted, provide a useful service and spread like a wildfire are not easy to create. It takes a recipe of planning, technology creativeness, social ingredients and practical down-to-the-ground usefulness to make any social application stick. Joshua Porter of Bokardo, has ... read more

If you have heard about Google Smart Pricing and are wondering what it is and how it may effect your Google AdSense earnings, here you may find some useful information and references. Until now Google Smart Pricing has been a kind of well-kept secret as very few ... read more

There's No Money In The Long Tail of the Blogosphere is the title of a recent post written by Alex Iskold on Read/Write Web, one of the most authoritative new media and independent online publishing news sources out there. But is it really so? While the ... read more

What's better? Writing short summary posts with the essence of the info you want your readers to get or long, in-depth articles and reviews like the ones I often feature here on Master New Media? I am sure I am not the only independent online publisher asking ... read more

Writing great titles for your own articles and blog posts is the second most important thing you need to do to get greater visibility and exposure on major search engines. Notwithstanding tons of articles on the topic and the supposed ease with which great titles could ... read more

Is YouTube a usable site? Is YouTube unprecedented success due to its audience passion or to some clever navigation and interface design solution? Are YouTube users having a great user experience when using the most popular video sharing site in the world or are they frustrated ... read more

New site owners and bloggers frequently make a common mistake: naming their site with their own name. While this approach may give your ego a good boost, it really doesn't help anyone find your content more easily via search engines nor it helps readers understand your ... read more

Why should I make a video RSS feed? What makes open video so much better? Isn't enough to publish my video online and allow people to watch it from my blog or directly from Youtube? If you are curious to learn more about the key advantages that ... read more

Every single SEO expert will tell you that the next important thing to rank high inside major search engines is to get good incoming links from other sites. But how do you go about getting good links from other sites in ways that are effective and ... read more

The new small piece of online marketing advice that I am adding today to the large SEO-SEM puzzle, focuses on the importance of selecting and maintaining a very clear site and content focus - theme. As the web moves forward, the ability to stand out and ... read more