Online Marketing - Articles Archive
from October 17, 2008 to August 21, 2008

How can you become a successful AdSense publisher and live forever happy by writing and reporting about what you are most passionate about? The time has finally come. Starting today, if you are interested in becoming yourself some kind professional online publisher, you have a new ... read more

What is engagement marketing? "Engagement marketing, sometimes called "participation marketing", is a marketing strategy that invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved ... read more

How can you, as a customer, get more engaged and involved in the process that defines the very product you are holding in your hands? How can you actually participate in the very definition of the traits that will characterize a product you like? Have you ever ... read more

The latest MasterNewMedia traffic trends and statistics for the month of September show a slow but steady increase in volume and additional data further defining MasterNewMedia specific audience demographics and technographics (the characteristics and traits of their technical setup: browser, operating system, screen resolution, etc.). The goals ... read more

Brands and blogs unite... almost. It's not a match made in heaven yet, but the trend is heading in that direction. According to Technorati's State of the Blogosphere 2008 report, an increasing number of companies are reaching out to bloggers to harness the power of the ... read more

Getting ready for an online video interview? Find out how to set up your computer, webcam, lights and microphone for a perfect online video interview. Though for a geek this may be simple stuff, if you are not a technically skilled person or if you have ... read more

Web-based image editors are online tools that anyone can use to easily modify, resize, edit and crop digital photographs or graphics files, without needing to download and install any software. Digital image editors, are typically free, and, in most cases, do not even require a registration ... read more

Ready to publish some great content online but have no site or blog where to post it to? Hubpages, like a few other competing web publishing services online (namely Squidoo and Google Knol) provides you with everything you need to publish any content you are passionate ... read more

Information overload: are you affected by it? How can you better manage it? Are big companies giving us more and better information? How can you determine which information is worthwhile looking at? How to you decrease the noise created by the huge volume of info ... read more

A new class of powerful, inclusive, popular and engaging events liberated from the straitjacket of space-time by the convergence of usable new media technologies is ushering at your door: X-events are next. But let me explain myself better: Online (and offline) events should not be confined anymore ... read more

Banner, leaderboard, skyscraper, small rectangle. Just like for newspapers and print magazines, also on the Web advertisers and publishers have defined over time an official set of "online standard ad formats". Such ad formats represent the full range of visual and text-ad sizes available for use ... read more

Collaborative review tools represent a new group of web-based collaboration tools designed specifically to facilitate and support any visual review process. From graphic design approval sessions, to creative visual brainstorms, collaborative review tools provide the relevant context and technical toolset needed. From collaborative highlighting, to annotating ... read more

Online video advertising is going to grow at a breakneck pace in the near future offering plenty of opportunities to online independent publishers looking forward to create additional revenue channels to their present content lineup by leveraging internet video marketing and advertising solutions. Thanks to ... read more

Online ad optimization is the science of identifying on the basis of statistical data the best performing ads / ad network providers as well as the best performing ad position, layout, color and font style on your web pages in order to optimize online advertising revenue. ... read more

Summer is over, or at least it looks like so from the traffic trends in the last two weeks. Web traffic has been going up again quite rapidly and I expect the trend to continue for another week or two still, until the typical traffic levels ... read more

It’s not that talent and ability don’t matter, but how you "frame" and "position" yourself has everything to do with how successful you end up to be. "You don’t need mass appeal or millions of customers to be a success. But your definition of success needs to ... read more

Google has just announced the public release of Google Ad Manager, a hosted platform for the full management and optimization of online advertising campaigns to improve your ROI (Return on Investment). To access it one needs only to have an existing AdSense account. Google Ad ... read more

Launching a new Internet startup? Wondering what are the key things to worry about before it's too late? Do you need a business plan or do you need a great team and a cool idea to run with? When launching a new Internet startup, that is a ... read more

How do you organize the content of a new web site or blog? Do you really need to spend specific time ahead of launching to organize the content sections and hierarchy of your web site? Why do I have to optimize my website? Can't ... read more

Wondering how to evaluate a newly found website for trustworthiness and credibility? Is there a pragmatic and reliable way to do it? "You can make 10 times your present job salary if you just do this!" Have you ever read something like this? How do you know whether something ... read more