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Internet marketing strategies, online marketing tools, Web promotion, PR, online visibility and exposure tactics. Ethical online marketing. Permission marketing. Viral marketing. Marketing as a conversation. Monetization of independent news resources, blogs and RSS. Search engine optimization.

Monthly Archive

Tags and Tagging: How Do You Create Good Tags? When it comes down to content classification and findability, "tags" are for many new online publishers still something they have not fully grasped and are often used in ways that are not only less than optimal but often outright useless. Tagging blog posts, news articles or ... read more | cat.: Online Marketing | Link | Trackback Robin Good -- May 16

Video Metrics And Analytics For YouTube Clips: YouTube Insight "Insight turns YouTube into one of the world's largest focus groups." (Source: Google Blog)If you have a YouTube account and you do upload video clips to it you may be interested in knowing that YouTube Insight, a free tool that enables anyone with a YouTube account ... read more | cat.: Online Marketing | Link | Trackback Robin Good -- May 15

Online Advertising Trends Show Small Sites Holding Up Well Against Economic Slowdown: The PubMatic AdPrice Index Online advertising trends show that only savvy and well-focused small web publishers are making the best out of an overall decline in ad pricing due to a significant slowdown in the US economy. Before what is already impacting large and medium-sized web sites can affect your ... read more | cat.: Online Marketing | Link | Trackback PubMatic - Pubmatic -- May 14

Ego Searching: What Is It? How To Do It - Video How do you find out rapidly which blogs are mentioning you or linking back to your recent article? If you are new to the world of online publishing you may still be trying to figure out how to search and be alerted when other sites out ... read more | cat.: Online Marketing | Link | Trackback Robin Good -- May 10

Content Strategy: Key Elements To Grab Online Readers Attention Writing blog posts that get the maximum attention, is not an easy task. Sometimes it gets even to be counterintuitive, as, more often than not, I have realized that posts I wouldn't have bet a dime on, got incredible exposure, visibility, links and traffic against all ... read more | cat.: Online Marketing | Link | Trackback Robin Good -- May 8

How To Create Your Money-Making Custom Search Engine Powered By Google AdSense for Search is now powered by Google Custom Search. Yesterday, Google officially announced the availability of AdSense for Search for use in combination with the powerful Google Custom Search service, something not possible until now and potentially very welcome to both small and large professional ... read more | cat.: Online Marketing | Link | Trackback Robin Good -- May 7

Social Media Marketing: Small Business, Collaboration Tools and Recruiting - Bill Vick Interviews Robin Good Social media marketing can be toughest thing to grasp if you are not heavily active and exposed to the many new social media communities blossoming out there. It's a wild world of fascinating new stuff and I do understand that for most it may look more ... read more | cat.: Online Marketing | Link | Trackback Bill Vick - XtreneRecruiting -- May 6

Content Monetization And Social Media: Marketing Partners Or Distribution Enemies? Monetization and business opportunities for online content publishers are increasing and opening up new alternative ways to do well in the online professional web publishing space. Unfortunately, most publishers, bloggers, and now even my favorite content business analyst, John Blossom, see things from a rather limited ... read more | cat.: Online Marketing | Link | Trackback John Blossom - Shore -- May 2

Persuading People To Buy: Key Principles To Put At Work Persuading people to buy, to sign-up for your newsletter, or to download your supercool new PDF, it is much harder than internet marketers would have you believe, and to obtain tangible successes it is generally not enough to have a great product and to be able ... read more | cat.: Online Marketing | Link | Trackback Lisa Halabi - WebCredible -- May 1

What Is FeedBurner And Why It Is A Great Tool For Web Publishers What is Feedburner? I know many of you are already very familiar with Feeburner and its array of useful features, but however hard to believe, I am getting a ton of emails from individuals just starting their online publishing career and asking me to spend a ... read more | cat.: Online Marketing | Link | Trackback Robin Good -- April 30

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