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When ad networks alone are not enough to sell all of your ad inventory, ad exchanges step in to help you maximize the money you make. Put simply, ad exchanges work on the same idea as stock markets. They allow buyers to bid on your inventory, and the demand for your inventory determines the price at which you can sell it.
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Making a living as an independent web publisher means that you have to do one thing very well: monetizing your content. Google AdSense is where most publishers start because it is easy to set up. But how do you do ensure that you are getting top dollar for your ad inventory?
Joining a vertical ad network to sell your inventory is a good idea. But the problem with ad networks is that even if they are good, you will have a hard time selling 100% of your ad inventory all the time, and there is no easy way to know if you are getting the most you can out of your available ad inventory.
Ad networks play an important role in bringing you and similar web publishers together with online advertisers. But because ad networks are typically disconnected from the rest of the market (i.e. any given network only works with a small percentage of the available advertisers and publishers, rather than the whole market), they can limit profitability because they offer limited supply and demand. For publishers who link or daisy chain ad networks together, manually prioritizing ad inventory to networks can be a hassle. And there is no way to guarantee that your set up is making you the most money.
This is where the ad exchange steps in. In the exchange, all market players - advertisers, publishers, and networks - are interconnected on a common platform. If your ad spot can't be sold at a premium price set by you, it is auctioned off in the exchange. You set the minimum bid price and then simple supply and demand economics take over. All advertisers have access to and compete for your ad spots in real-time. The advertiser with the highest bid purchases any given ad spot and the process begins anew as your ad inventory opens up.
Currently, ad exchanges seem to be relegated to the remnant ad market (the leftover ad inventory spaces available on your site). But the real potential for online ad exchanges lies in not just maximizing the return on your remnant ad inventory, but in opening up your entire ad inventory to real-time bidding.
If you have ever considered using an ad exchange... or even if you have never considered using an ad exchange and you have no idea where to start and what to look for, then there is no better place to start than here.
In this article I have brought together some of the largest ad exchanges - AdBrite, ContextWeb's ADSDAQ, Yahoo's RightMedia Exchange, and Google's DoubleClick Advertising Exchange - with some of the newest entrants into the ad exchange space - TRAFFIQ and Turn - for a comparison of their unique traits and characteristics.
If you are looking for ways to improve the monetization of your existing site and are caressing the idea of opening up your ad inventory placement opportunities to real-time bidding then you may find some useful information in this guide..
Here all the details:
Coordinating assignments and collaborating effectively on your projects can be a huge pain without the right tool. You need to have an efficient way to communicate, share notes, share documents, share files, and more in order to work together effectively and maximize productivity.
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Here for you today I have selected a set of interesting new tools that bring all those features together into one 
In this first 2009 issue of Media Literacy digest George Siemens focuses on cloud computing, connections in social networks, changes in education, and on a cool resource for education technology-related conferences.
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And to make 2009 an opportunity for personal change and innovation, George Siemens has decided to experiment a new way of dealing with his everyday tech life by embracing the cloud computing lifestyle.
What does that mean? Cloud 
Here is Part 2 of my New Media Trends and Predictions for 2009. In this report I look at major trends while I try to anticipate key changes and the type of innovation taking place around the world of new media communication and professional web publishing.
While yesterday I have covered web and video publishing, content creation, newsmastering, online advertising, internet marketing, in Part 2 my focus is on social media 
Here my new media predictions for 2009: what to expect when it comes to new media, professional web publishing and learning, collaboration and social media? Find out everything I see coming across these key areas in this two-part report opening today.
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I have prepared this report, which gets published every year end (here my 2008 new media predictions Part1 and Part 2), by focusing on 
Social media marketing, ad management and optimization, diagnosing AdSense revenue drops, the brand ambassador model, are just some of the hot topics included inside this showcase of the best advertising and internet marketing articles published this year here at MasterNewMedia.
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If you want to monetize your blog site, attract potential advertisers, improve your advertising revenues, or deploy efficient market strategies, you can find most of what you need 
If you are looking for the most effective ways to create new content, provide value to your readers, innovate and improve the quality of your online content, this digest brings you the best content I, Robin, and the other article editors have prepared this year here at MasterNewMedia.
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Not falling prey of the typical online content publishing strategy, where the current idea being sold is that who wins is 
If your goal is to improve the ways and tools with which you collaborate with your team, as well as the resources and approaches to to learn, discover and share more of what you know, here are the best 2008 MasterNewMedia articles about online collaboration.
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Whether you are into finding out the best videoconferencing, or screen sharing tools or interested in seeing how education and learning are transforming 
A look at the future of technology and trends in this issue of the Media Literacy digest.
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In this issue: George Siemens deals with changing paradigms in education, a new report about the Twittersphere, two interesting studies on the importance of video games in online learning, and a top ten of everything that's going to be hot in 2009.
What seems to be crucial for Dr. Siemens, is 
I have come to believe that to really learn something you need a few, very specific things which are not part of the traditional education system. These do not include a classroom, a teacher, nor a final exam to certify what you officially know, as from what I learned on my own, none of this is really necessary.
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The key strategic resources needed for effective learning are exactly the 
This is my small Christmas gift to you: Ten things I have changed in my life and which have provided me with an opportunity to live a richer, happier and more joyful life, one in which I feel gradually more and more in control of where I am going.
Tired of gifting you with new media tools that allow you to communicate and collaborate better, I have decided to share with 
If you want to get some ideas and inspiration about how you could use online video to significantly increase your company social media marketing impact, look no further. I have collected here for you the very best video marketing examples of some popular corporate brands.
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Video marketing on the web is positively one of the most effective ways in which companies of all sizes are taking up 
Video publishers are in for some good news today. There is a new web service that lets you pull together multiple video feeds from sites like YouTube, Hulu, Comedy Central, and more in order to create your own Internet TV station.
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And if you love Post-it notes, I have an awesome Web 2.0 solution that will do what the Post-it note did to your desk... organize your online 
Erick Schonfeld of TechCrunch suggests a new possible scenario for your online identity. Google and Facebook may soon be the only companies controlling the way most of you are going to identify yourself on the Web.
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Facebook Connect and Google Friend Connect are two new and competing services which provide you with the ability to login into your favorite social network, as well as to access an increasing number 
John Buckman, the entrepreneur behind Magnatune, shared his personal vision for successfully becoming your own boss at LeWeb '08 conference in Paris.
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The title of his presentation was "Love Entrepreneurship: Your Own Way" and his focus was specifically on what key points you MUST follow if you want to start your own online business. Many startuppers fail because they do not pay attention to some very fundamental 
One of the main concerns of every online publisher is money. If you start publishing your stuff online and you get some traffic, you'd probably want to earn something from your blog as soon as possible.
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But this is not going to happen very quickly, unless you focus first on two big issues: niche targeting and getting REAL traffic.
In this short video tutorial, Robin Good shares some 
Are you looking for an effective way to collaborate and organize ideas with other people? If you're still into voice and text chat, you might want to give mind mapping a try. Mind mapping is a cool way to share your ideas in total freedom, without the need to follow a structured approach, but just shooting your best thoughts as they come out of your head. And the good news 
Last updated - 20:55 Rome Last week on Twitter I had a discussion with a number of followers about landing interviews with other bloggers as a way to generate interesting content for your blog. One of the responses I had via a direct message from a follower was: "I'm too ...
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What do you get when you combine blogging and lifestreaming? You get Kakuteru, a semantic blogging mashup with funny name. The service imports your activity streams from FriendFeed and combines them with longer articles you write yourself.
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BlogTalkRadio, which lets anyone setup their own online radio show, is getting a laundry list of new features today. Poking around the redesign, the focus is clearly to get visitors listening to more shows.
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How-to video site 5min has made its VideoSeed distribution platform, launched last month, a free service for site publishers.
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Learn how to store web pages and blogs for offline viewing. Now you can easily catch up with all your favorite websites whether you are inside a taxi or a public park where there's no Internet.
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The best time to start working on SEO is before you start building your site. One of the biggest ways to shoot yourself in the foot is at the very, very beginning, when you select your Content Management System (CMS).
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Check out Visual Wikipedia. They're really on to something. The site, which is unaffiliated with the Wikimedia Foundation, layers on a ton of context around Wikipedia articles. It gets you thinking about what search and / or news delivery might look ...
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snydeq writes "Fatal Exception's Neil McAllister lays out his development predictions for 2009. These include further struggles from Microsoft in retooling its image, a more open source mindset for Java, twilight for Sun, the Web as platform of ...
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The holidays are over. Clicks and conversion rates are dropping back to pre-holiday levels. Instead of mourning the loss of the holidays; it's time to evaluate the success of last year's campaigns and set new goals for this year
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If it's the job of the government to safeguard the interests of citizens, it's sure hard to tell these days with moves like this. Fresh on the heals of India adopting new surveillance techniques that make privacy one step closer to ...
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Anti-Globalism sends us to Ars Technica for Jon Stokes's musing on the falling value of Web advertising. Stokes put forward the outlying possibility - not a prediction - that ad rates could fall by 40% before turning up ...
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Certainly visibility is low right now, and it's probably better to err on the side of stone-cold sobriety than blithe optimism, but I think we can count on several things in 2009. Not all of them are positive, mind you, but there can be some comfort ...
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newtley writes "Two days ago we discussed the earlier p2pnet report that the RIAA had fired MediaSentry (now called SafeNet). Now the Wall Street Journal is confirming this report. MediaSentry has been 'invading the privacy of people,' the ...
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In 2009, Twitter will become much more tightly integrated with the rest of the blog in a variety of ways - watch out for tweetbacks and tweetstats to make their debut, and tweet comments to TwitterRolls to start appearing on blogs. Here are 10 ways ...
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When I write a post like 27 blogging secrets to power your community, I know what will happen. It will be bookmarked by people using Delicious. People will pile on bookmarks, which means that it will reach Delicious/popular. That will trigger it to be ...
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YackTrack is a comment tracking service. If you've ever wondered who is talking about a blog post or news article you can enter the URL and see who is talking about it and where.
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If you get a Twitter direct message today reading: “check out this funny blog about you”, we advise you don�t. The link leads to a fake Twitter login page that attempts to steal ...
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An anonymous reader writes "ZDNet's Adrian Kingsley-Hughes tested the latest Win7 build against XP and Vista and came to a surprising conclusion: Win7 performs better than the other 2 OSs in the vast majority of the 23 tasks tested. Even ...
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Power Twitter, an add-on for Firefox created by Narendra Rocherolle at 83 Degrees, was just released. If you use Twitter and were excited about services like Tweetree, this is something you’ll want to add immediately. Power Twitter moves ...
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It never fails. No sooner than we have had a round of bitching about one social media service than we turn right around and start on some other one. In this case; specially for me, Twitter has ceased for now to being the bitching darling of the tech ...
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