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When you write a web article you need to tell immediately to your readers what it is so special about your post that they should stop doing other things and put all of their attention on reading it. More often than not though online publishers start their articles by attacking the topic from very far away.
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Some use the "anecdotal lead", which begins the story with an eye-catching tale rather than the central facts. Others place an intro which instead of bringing the core topic in greater visibility, consciously delays the revealing of the article key content to "set up" the reader for whatever is awaiting her.
But while this may be a writing approach that works in the print medium, on the web, the situation s very much different.
In this situation, your reader has not sit down with your print magazine, having made a definite choice to spend time browsing it, but is still evaluating whether what you have written fulfills her specific information needs at this time... and you have a few seconds to facilitate that decision.
This is why it is of the essence for an effective web publisher to present clearly the core value of any article right in its opening sentence.
To explain this editorial approach to my junior staff in the newsroom team I often use the metaphor of the "tramezzino" (Italian style sandwich), which is a popular triangularly shaped light sandwich that is available in Italian snack bars.
Here is the "what have you got in your sandwich?" approach:
From Steve Rubel to Sepp Hasslberger, many beginning bloggers as well as a good number of experienced ones like to publish (especially on weekends) posts that are nothing else but a collection of recommended links they are offering to their readers. These digests of links have gotten over time different names: link posts, linkstream, best links of the day, news grabs and so on, with a thousand different variations.
Screenshot from 
If you are looking for web-based collaboration tools to manage your team projects and tasks, create wiki pages or interactive message boards, Robin and I have picked some really cool new online collaboration apps for this new issue of this weekly Sharewood Guide.
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Here the selected online collaboration tools we have selected for you this time:
Task2Gather: Manage all of your projects and assign tasks to your team 
Live video streaming services are a specific category of video publishing tools that anyone can use to stream live video from their computer, just using a fast Internet connection and a web camera. In this Sharewood Guide, Robin and I have picked for you the best live video streaming tools out there.
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Here is a list of typical live video streaming features to help you determine which of 
The more I proceed, the more I see how badly it is needed: media literacy. Understanding what information is, making sense of the different communication paradigms, from interpersonal to mass and social media, the creation of reality and consensus, the role and use of new technologies are all very critical elements of the puzzle we all are trying to solve: Communicating and understanding better the world we live in.
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"If you have mastered the blogging paradigm, have made your blog an authority and a reliable source of information, commentary or news in your selected field(/s) of interest, it is about time to "scale yourself up" - Work Less and Look More At The Bigger Picture (= See the Future). "
(Source: MasterNewMedia, 2006)
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I have first thought about newsmastering and newsradars over four years ago, in 2004, when RSS 
Social media is coming to the US business world and sooner than many had originally anticipated.
In early 2007 the results of a groundbreaking study into the adoption of social media within the Inc. 500, an elite group of the fastest-growing companies within the United States, were released.
Now, approximately one year later, that same group was studied again in an effort to look at longitudinal change in the 
If you know someone who has the talent, will and true desire to get a professional web publishing experience and credential like no other, while creating the foundations for earning a good revenue in the future, this is the right time to apply for one of the several Master New Media apprentices positions.
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After almost a year, and following the unstoppable demand coming from tens of your emails, 
From a media and technology news & reviews daily web magazine to a reference / learning resource with a specific focus on media literacy, communication skills and professional web publishing. This is the new editorial strategy focus for Master New Media, the daily magazine that originates the story you are reading now. This is where I am going next.
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I am Robin Good and I am the editor 
Large files sending web services are a category of online collaboration tools that is made up of those applications that allow you to send huge files, even larger than 1GB, to one or more people, and without resorting to email attachments. In this week's Sharewood Guide, Robin Good and I have selected for you the best free tools that you can use to send very large files to your contacts 
In this new roundup of visual communication tools find online tools that can help you convert your presentations into Flash files easily, create full web-based slideshows, as well as preparing animated GIFs or adding effects to your existing pics.
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In this visual communication tools guide (we have abandoned the Picnic from our series title, because it confused too much the search engines) these the tools I and 
What is connectivism? If you were to ask Wikipedia without paying too much attention you would discover that this unfamiliar word originates right here in Italy.
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"...at the beginning of the 21st century in Italy, where is known as Connettivismo. It originated in Italian science fiction as an initiative of a group of writers, bloggers and artists. The name is derived from the imaginary doctrine that connects the 
Writing posts, articles and reviews while utilizing a very specific content structure and sequence as an editorial guiding path, can provide better and more interesting writing while providing more consistently your readers with the information they want in a uniquely recognizable style.
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While journalist schools teach a very specific and standardized approach, my suggestion is in fact for you to do just like I did: consider developing your 
When you are a small fish like me, it may appear pretty difficult, if not altogether out of reach, to be able to network up with other small firms to provide greater value and service abilities to major clients. But is it there a true physical limitation to such new scenario or is it just that we small companies are not used to do this and lack a proven and 
What differentiates a professional online article from just another blog post? Nothing? Both are published contents that just utilize a different writing style. If that is your answer, let me challenge and show you how many differences there can be between a "typical" blog post and what I would call a professionally written and formatted web article.
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What is the purpose of this analysis? Understanding more of 
Web traffic is down as the northern hemisphere reaches the central part of the summer, with many people on holidays and Olympic distractions coming from all directions. According to Alexa's data, many web sites and blogs directly competing in one way or another for the same audience, have seen a tangible downward traffic slope in the last two-three months due to multiple reasons.
MasterNewMedia compared head to head with some of 
Ready for another cool set of online collaboration tools? Need to manage your online team, send instant messages to the group or do a quick and effective video conference? This week web collaboration toolkit includes new instant messaging tools, a tool for creating wiki projects, and a cool project management technology and more.
Photo credit: Tom Denham
Here the web collaboration tools selected for you this time :
TokBox AIR: Have video 
Last updated - 16:24 Rome
Konnects is a social network entering the crowded realm of business social networking, seeking out those users that are caught in limbo between the likes of LinkedIn and Facebook. And while this space is getting more crowded by the day, I think Konnects ...
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We just came across Pixelpipe.com, a new service that allows you to easily post your digital pictures, videos, and audio files to a growing number of different services with only a few clicks, ...
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On the web, it's pretty easy to test whether there's an audience for your work. Measurability means accountability. But what if your standard of success isn't based on how many page views you attract or how long people stay on your site or ...
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Ars goes in-depth with Adobe's latest entry in the RAW image processing market: Lightroom 2.0. Does Lightroom 2's robust feature set, complete with Photoshop-style processing of RAW images, have what it takes to dethrone Aperature ...
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Powerset, the company that was acquired by Microsoft in an attempt to shore up its search, may be more lucrative than originally thought. According to reports, Microsoft may be tapping Powerset’s technology to improve advertising in search results and in ...
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When you think about the search buying cycle, you often start with a user's keyword search. However, that's not the entire buying cycle funnel. The first steps in the buying cycle are awareness and interest. It's difficult to generate ...
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Some companies have made a living creating a sort of “virtual classroom,” allowing members to learn at their own pace when they have the time using video tutorials. The advantages of the classroom setting stem from a one on one experience and the ability ...
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The Website Optimizer team announced the launch of several highly requested product updates. For those unfamiliar with Website Optimizer, it's Google's free content testing and optimization tool. It allows you to test different variations of ...
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Local media sites have an advantage when it comes to producing results for advertisers, according to a new report by the Online Publishers Association (OPA).
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Today I received an email from one of the advertisers on the ProBlogger Job Boards. They reflected back to me that they'd had a lot of "low quality" job applications and made some suggestions for those looking to apply for a blogger ...
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This is a guest post written by Michael Cerda. He blogs about startups, people and the variety hour at Cerdafied.
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Anti-Globalism sends in Ars coverage of a speech by Jim Griffin, who is a consultant for Warner, one of the big four music labels. Griffin is encouraging dialog on the idea of blanket licensing of music - a topic heretofore more likely to be ...
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Search giant Yahoo opens up its Buzz social news site to accept submissions from any publisher on the web. While story submissions for the Digg-like service were previously limited to 400 publishers, now anyone with a blog can put a Buzz widget on their ...
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Google has launched a new tool within Google Webmaster ...
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The blogosphere, just like the physical world we live in, is divided into neighbourhoods that have only limited interaction with each other. The online neighbourhoods might be divided differently than their physical counterparts, but apart from that they ...
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YouTube Podcaster takes your YouTube video searches and creates RSS feeds of either links or downloadable videos from them. In a standard RSS reader, the search results come back as video titles and links, but copy the link to the iTunes feed and you will ...
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Cloud computing is admittedly a broad term. The swath cuts across a lot of specific technologies like server virtualization across multiple machines, certain software written for the web, and distributed computing. But within the broader definition of ...
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ReelSEO Grant Crowell caught up with Josh Chasin, Chief Research Officer for comScore at the adtech conference in Chicago last week. Josh had just returned from moderating the panel titled, "The State of Online Video: Going Beyond the Pre-roll." ...
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In the SES session "Video Search Engine Optimization" (VSEO), Greg Jarboe, president and co-founder, SEO-PR, started by talking about YouTube.YouTube accounts for 98 percent of the video views on all Google sites. YouTube hosts 83.4 million ...
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Six Apart, the well-known blogging company, brings us Blogs.com. Through the site, you will be able to come across the web most popular blogs, making it easier for you to be knowledgeable about the web best bloggers.
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Web Presentation Tools And Services For Visual Communication: The Best From Sharewood n°103
PowerPoint Tools And Presentation Design News - August 18th, 2008
Web Presentation Tools And Services For Visual Communication: The Best From Sharewood n°102
PowerPoint Tools And Presentation Design News - August 11th, 2008
Web Presentation Tools And Services For Visual Communication: The Best From Sharewood n°101
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